An existing client sent in a brief for a project to be executed ASAP as usual and said we need your best digital strategy and route plan, and after several hours of brainstorming session, we came up with one of the best ideas (so we think) and clients says this is totally out of the box and we love it and you send in an implementation plan and they then say slow down, we have our execution company.
It is becoming a norm for brands and organisations to pitch tent with several organisations in the name of control and as creative agencies we tend to be silent and say to ourselves, at least we are getting something, it goes to show that there is absolutely disregard for ideation and execution.If we were brilliant enough to come up with the idea, how possible is it for us not to do a fantastic job with the execution?
We (digital and traditional agencies)need to stand and do the right thing, which goes also to protect our intellectual property, because we conceive ideas with a route to execute in mind.
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