First Blog

Just as the Title Clearly states, it is my first and i hope to continually draw my dear readers attention to this space about a relatively new industry (Digital Agency), and of course it came with internet buoyancy, Internet! though not as effective as what we experience outside Nigeria but then, Nigerians still scrabble to do business craving fast and efficient way of doing things.

I would like to draw a parallel from the traditional advertising agency, which is the oldest trade aside from prostitution, there is need for us as practitioners of Digital advertising to conform to world best practices, essentially to sanitize the industry by creating guidelines and highly creative ways of communicating our works rather than leveraging on existing medium, which in the interim make us loads of cash and positioning us as successful agencies, but 10years down the line, we may be faced with a deep challenge which is currently plaguing the Activation and experiential agencies, (For some of us who don't know what it means) its an example of what a digital agency will be if we don't do this right.

Its my first blog, i wouldn't want to bore you, but most definately watch this space for more insights on the digital happenings around the world and of course in Nigeria.

Digitally Yours,

'Wale